SDB Solutions & Services

ABBYY FormReader™ Helps Fancl Corporation to Streamline Customer Surveys Processing

ABBYY FormReader™ saves Fancl Corporation over 70% of the working time on day-to-day processing of customer feedback surveys.

 Fancl Corporation is one of the largest and most successful cosmetic and supplement producers in Japan as well as in Singapore.

 Fancl is constantly focusing on their customers’ feedbacks in order to understand their skin problem thoroughly and the results after they used the product. Product development process rests upon the information extracted from the customers’ surveys. Bridging the time gap between the receipt of customer survey and their processing is key to successful product launch and, in the end, to strengthening Fancl’s market position.

Challenges

Initially, all the collected forms were manually processed by Fancl’s administrative staff. However, this traditional method created problems like typing errors and low productivity. This proved to be very inefficient and unproductive as the volume of the forms kept piling up. Given optimal conditions, the administrator could only manage to process up to 1500 forms per month.

Solutions

To increase the productivity and to reduce the human-made errors, Fancl decided to replace the manual data entry with automated form processing. Fancl called up several developers of data capture solutions for products demonstration. After 3 phases of product demonstration and evaluation, Fancl decided to choose ABBYY FormReader amongst others software.

ABBYY got involved in this project through its partner in Singapore, Scientific Digital Business (SDB). Scientific Digital Business (SDB) offered Fancl ABBYY FormReader 6.5 Desktop Edition – that enabled Fancl to achieve productivity and efficiency. ABBYY FormReader automatically detects machine-readable forms and is able to extract data from handwritten registration forms using a wide range of OCR/ICR/OMR/barcode recognition technologies. ABBYY FormReader provides 100% data processing accuracy due to verification procedures that are performed manually via an easy-to-use verification interface in case there are any uncertainly recognized characters. Once the recognized data are verified, they are then exported into CSV-files and uploaded to Fancl CRM System.

Results

After FANCL implemented ABBYY FormReader solution proposed by SDB, they immediately experienced the increased efficiency in their work. Extracting data from the customer surveys are no longer time-consuming as ABBYY FormReader saves over 70 percent of the working time spent on it. The high recognition accuracy of handwritten character by ABBYY FormReader also eliminates the errors made during manual data entry.

FANCL was impressed and satisfied with the solutions proposed by SDB. A small solution brings them uncountable benefits.

 “ABBYY FormReader helped FANCL to overcome the inadequate human resources problem and saved a lot of overhead cost to process the survey forms. Before using SDB’s document imaging solutions, FANCL needed more than 6 staff to process the documents. Now, they only need 2. This have greatly improved FANCL’s document management problems and helped FANCL to be more cost-efficient.

For more information, you can download the pdf here